![]() ![]() It's just across the street from the Rockford Art Deli, which is also featured in this guide. The selection rotates- follow the store's Instagram for up-to-date items-and the charming downtown storefront always has something new to find. Indigo (Rockford, IL): This Latina-owned store highlights local women-owned small businesses and features everything from art to keychains to jewelry, apparel, and beauty products.Aligning with the mission of this business, a portion of each sale of the Feminist keychain goes to Planned Parenthood. We particularly like its brass keychains that don slogans like Dude, Babe, or our favorite, Feminist. Chaparral Studio (Los Angeles): Looking for original merch like T-shirts, jewelry, crystals, and other accessories? You'll find it at this woman-owned store in Los Angeles-many items are handmade in-house too.Many cities offer days each month (or quarter) where local businesses are invited to set up tables on a street or in a hall for the community to peruse their wares. For the rest of the year, check Facebook events for fairs or other local shopping gatherings.This is a good resource if you absolutely must use Amazon, but we still recommend buying from the small businesses directly anytime you can. ![]() Amazon might be the last place you'd look for a small business (and rightfully so), but the site now has a Support Small section.When I searched my hometown, I got a huge list of restaurants and car washes as well as a few small boutiques. American Express has a searchable small-business map, but you may have to dig.Search hashtags on Instagram if you're looking for a particular item, like say, plant jewelry.Check your local Chamber of Commerce website.Plus, Etsy hosts sales, whereas other small or local stores may not. You can find nearly anything there, from custom art to vintage trinkets. Etsy is an obvious source as a marketplace of individual sellers.But if you aren't comfortable venturing out into a crowd, your favorite stores probably have an online marketplace with some or most of their stock. ![]()
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